Nation Thailand
CP Group Extends CP Innovation Exposition 2026 with First-Ever Healthylicious Pitching Program
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Bangkok, July 2, 2026 – As global consumer behavior continues to shift toward health, nutrition, great taste and sustainability, the food industry is entering a new era in which competition is no longer defined by taste or price alone, but also by the ability to create future-ready innovations with real business scalability.
Key facts
- Charoen Pokphand Group has launched “Healthylicious: Food • Drink • Snack Pitching Program”, one of the key initiatives under “CP Innovation Exposition 2026”
- CP Innovation Exposition 2026 will take place from October 20 – 22, 2026.
- The program serves as a platform to discover, incubate and scale innovations from both inside and outside the organization, connecting knowledge, technology and business collaboration to create new growth opportunities for CP Group and
- With Thailand’s health and wellness food market growing at more than 10% a year, and the country being one of the few in the world with three UNESCO Creative Cities of Gastronomy, Phuket, Phetchaburi, and Songkhla, food is a powerful
- Sigve Brekke, Group Chief Executive Officer of True Corporation Plc., as Chairman of CP Innovation Exposition 2026, said that “Healthylicious is a space for new possibilities, where external innovators, researchers, startups, and
- Applications for Healthylicious are open from July 1–31, 2026
Summary
PR news
Bangkok, July 2, 2026 – As global consumer behavior continues to shift toward health, nutrition, great taste and sustainability, the food industry is entering a new era in which competition is no longer defined by taste or price alone, but also by the ability to create future-ready innovations with real business scalability.