Nation Thailand
Nation Group marks 56th year with innovation-ethics revamp
Compiled by KHAO Editorial — aggregated from 1 outlet. See llms.txt for citation guidance.
◌ Single Source
Nation Group marks its 56th anniversary with a major business restructuring, aiming to balance innovation with professional ethics as Thailand’s media industry faces digital disruption, artificial intelligence (AI) and a sharp contraction in advertis
Key facts
- Shine Bunnag, chief executive officer of Nation Group (Thailand), outlined the company’s direction as it continues to overhaul its business structure.
- Television advertising revenue, which once reached more than 73 billion baht in 2014, has fallen to just 29 billion baht.
- Instead, it has set out a vision for “Business Model 2027”
- Shine explained that the new business model, due to begin in 2027, is currently under development and in the research phase.
Summary
Shine Bunnag, chief executive officer of Nation Group (Thailand), outlined the company’s direction as it continues to overhaul its business structure.
He pointed to the mounting pressure on mainstream media from digital platforms, AI and the economic downturn, which have reshaped the media landscape and severely reduced traditional advertising income.