Nation Thailand
GOKOO and Chinese-linked service apps raise questions over Thailand’s platform rules
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Chinese-linked delivery and lifestyle platforms in Thailand are coming under closer public scrutiny as questions grow over foreign capital, nominee structures and the regulation of digital services built around Chinese communities living in the count
Key facts
- The World’s richest 10% causing environmental damage worth $5.7 trillion annually
- The latest attention has centred on GOKOO, a Chinese-language platform that has become more visible in areas with large numbers of Chinese residents and tourists
- The platform began operating in Thailand in 2021, initially as a delivery service
- The platform was founded in 2018 as a Chinese digital lifestyle service covering online food ordering, modern retail, real-time logistics and food supply-chain services
- Between 2020 and 2022, Feixiang was among the more popular apps in Chinese communities in Thailand
- Recent checks still found traces of app updates on some Android platforms in 2024, although there has been little sign of active marketing in Thailand compared with the past.
Summary
The latest attention has centred on GOKOO, a Chinese-language platform that has become more visible in areas with large numbers of Chinese residents and tourists. But GOKOO is not a new entrant, and it is not the only Chinese-linked platform operating in Thailand.
Several such apps have been present for years, serving Chinese users in Bangkok, Pattaya, Phuket, Chiang Mai, Rayong and other areas. Their services now range far beyond food delivery, covering travel, accommodation, beauty, transport, language classes, medical services and visa-related support.