China · Bangkok Post
TAT slashes long-haul arrival forecast to 10 million
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The Tourism Authority of Thailand (TAT) has slashed its long-haul arrival forecast to 10 million this year, on par with last year, mainly attributed to the Middle East conflict.
Key facts
- The Tourism Authority of Thailand (TAT) has slashed its long-haul arrival forecast to 10 million this year, on par with last year, mainly attributed to the Middle East conflict.
- Chiravadee Khunsub, deputy governor for Europe, Africa, the Middle East and the Americas, said the agency initially projected 11 million long-haul arrivals, but cut the forecast after flight disruptions the past three months.
- In 2025, the long-haul market rose by 10% to 10.8 million arrivals, generating 685 billion baht.
- As of June 7, Thailand welcomed 5 million long-haul tourists, down by 1.6% year-on-year, while the Middle East market plunged 32%.
- This strategy helped lift the growth of emerging markets, such as Kazakhstan by 8.3%, Uzbekistan by 28%, and Poland by 16.8%, according to the TAT.
Summary
Chiravadee Khunsub, deputy governor for Europe, Africa, the Middle East and the Americas, said the agency initially projected 11 million long-haul arrivals, but cut the forecast after flight disruptions the past three months.
In 2025, the long-haul market rose by 10% to 10.8 million arrivals, generating 685 billion baht.