China · Thai Examiner
Dutch auto conglomerate takes 75% stake in Audi Thailand firm after two years of intense negotiations
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Key facts
- Dutch giant Pon Holdings takes control of Audi Thailand in a landmark 75% deal after 50 talks over two years, bringing five decades of Audi expertise, faster model launches and a push to return the luxury brand to 1,000 annual sales in
- After nearly two years of negotiations and more than 50 meetings, Dutch mobility group Pon Holdings has taken a 75% controlling stake in Audi Thailand, bringing five decades of Volkswagen and Audi experience as the premium carmaker seeks
- Under the new structure, Pon Holdings will own 75% of the business
- Meister Technik will retain the remaining 25% stake
- Pon Holdings brings five decades of Audi expertise and expands strategic growth across ASEAN markets
- Today, it controls around 25% of the Dutch market and sells more than 100,000 Volkswagen vehicles annually.
Summary
### Dutch giant Pon Holdings takes control of Audi Thailand in a landmark 75% deal after 50 talks over two years, bringing five decades of Audi expertise, faster model launches and a push to return the luxury brand to 1,000 annual sales in 2027.
After nearly two years of negotiations and more than 50 meetings, Dutch mobility group Pon Holdings has taken a 75% controlling stake in Audi Thailand, bringing five decades of Volkswagen and Audi experience as the premium carmaker seeks faster model launches, stronger after-sales operations and a return to four-digit annual sales by 2027 under an ambitious business plan.
Dutch automotive and mobility giant Pon Holdings has secured a controlling stake in Audi Thailand following almost two years of negotiations and more than 50 high-level meetings.