Thai Examiner
Monomax Sports secures rights to 2026 World Cup with a last minute 2.3 billion baht deal for 2030 tournament also
Compiled by KHAO Editorial — aggregated from 1 outlet. See llms.txt for citation guidance.
◌ Single Source
Key facts
- JAS pulled off a dramatic last-minute FIFA coup with a ฿2.3 billion deal just hours before the World Cup began in Mexico, securing every match for Thailand, including the 2030 event, reshaping the sports TV market and sending its shares
- With the clock ticking towards the 2026 FIFA World Cup kick-off in Mexico, Jasmine International (JAS) pulled off a dramatic eleventh-hour coup, ending Thailand’s broadcasting crisis with a ฿2.3 billion FIFA deal covering 104 matches and
- Private JAS agreement ends funding uncertainty and delivers FIFA rights package until 2030
- FIFA was reportedly seeking about ฿1.3 billion for the 2026 competition alone
- Sports expansion accelerates as MONO29 abandons entertainment roots for football strategy
- Jasmine International Public Company Limited (JAS) announced on Thursday that it had secured an exclusive FIFA rights package worth approximately ฿2.3 billion.
Summary
### JAS pulled off a dramatic last-minute FIFA coup with a ฿2.3 billion deal just hours before the World Cup began in Mexico, securing every match for Thailand, including the 2030 event, reshaping the sports TV market and sending its shares soaring before the SET stepped in.
With the clock ticking towards the 2026 FIFA World Cup kick-off in Mexico, Jasmine International (JAS) pulled off a dramatic eleventh-hour coup, ending Thailand’s broadcasting crisis with a ฿2.3 billion FIFA deal covering 104 matches and rights until 2030, reshaping the country’s sports media landscape and triggering a Stock Exchange of Thailand trading suspension amid a surge in investor interest.
Just hours before the 2026 FIFA World Cup opened in Mexico, Thailand’s long struggle over broadcasting rights ended with a surprise late-night agreement. Jasmine International Public Company Limited (JAS) announced on Thursday that it had secured an exclusive FIFA rights package worth approximately ฿2.3 billion.