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ETDA orders face scans and ID checks for social media advertisers

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ETDA orders face scans and ID checks for social media advertisers

The Electronic Transactions Development Agency (ETDA) has issued strict new rules requiring people who buy adverts on social media to undergo facial scans and identity verification.

Key facts

Summary

The move tightens controls on social media platforms, with the Royal Gazette publishing an announcement requiring Facebook, TikTok, Instagram and other platforms that allow advertising to verify the identity of advertisers before their adverts are published. The measure is aimed at preventing scammers from deceiving the public and closing loopholes that allow offenders to hide their identities, with platforms required to retain relevant data for at least 90 days.

The latest Royal Gazette announcement introduces firm measures to crack down on online scam networks, targeting major social media platforms such as Facebook, Instagram, TikTok and all other platforms that allow advertisements.

Read full article at Nation Thailand →