Nation Thailand
‘Thais Help Thais Plus’ hits restaurant sales by 50%, association asks PM to expand access
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Thaniwan Kulmongkol, president of the Thai Restaurant Association, said the association had submitted a letter directly to Prime Minister Anutin Charnvirakul, asking him to consider expanding eligibility or introducing additional measures for small restaurant operators with annual revenue above 1.8 million baht, who are currently unable to join the Thais Help Thais Plus scheme.
Key facts
- The government launched the Thais Help Thais Plus scheme on June 1, 2026, to stimulate the economy, ease people’s cost of living and support small operators nationwide.
- Thaniwan said restaurant operators were already facing severe economic challenges, especially in the second quarter, when average sales fell by around 30%, while raw material costs rose by about 15-20%.
- Some restaurants estimated that customer numbers had fallen by more than 50% compared with before the scheme began.
- In the first week after the scheme began, the restaurant’s sales fell by around 30-40%, especially among family customers during weekends, who were the most clearly affected group.
- As of June 8, 2026, the Thai Restaurant Association was following up with the government after sending a letter directly to the prime minister, asking him to consider expanding eligibility or introducing additional relief measures for
Summary
The government launched the Thais Help Thais Plus scheme on June 1, 2026, to stimulate the economy, ease people’s cost of living and support small operators nationwide.
The Thai Restaurant Association said the measure was beneficial to the grassroots economy and helped stimulate domestic purchasing power.