The Thaiger
Thai Airways unveils Junior Sky Explorers mascots for young travellers
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Thai Airways unveiled its new “Junior Sky Explorers” mascot group on June 6 at the “Rak Khun Tao Fah 2569” event, held at Sphere Gallery 1, EmSphere Shopping Mall in Bangkok from June 4 to 7. The launch aims to enhance travel experiences for young passengers and appeal to modern families.
Key facts
- Thai Airways unveiled its new “Junior Sky Explorers”
- Kittipong Sarasomboon, chief commercial officer of Thai Airways, said the Junior Sky Explorers are the airline’s first mascot group created specifically for young travellers
- Thai Airways currently has over 33,000 young Royal Orchid Plus members, with more than 300,000 child passengers flying annually.
- The initiative is planned to extend into in-flight entertainment, licensed products, and experiential tourism, contributing to long-term revenue.
Summary
Kittipong Sarasomboon, chief commercial officer of Thai Airways, said the Junior Sky Explorers are the airline’s first mascot group created specifically for young travellers. Inspired by animals familiar to Thai culture, the characters are designed to bring joy and connection to children and families.
The initiative is planned to extend into in-flight entertainment, licensed products, and experiential tourism, contributing to long-term revenue.