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Ferrari unveils electric supercar for drivers tired of engine noise
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ITALY — 26 May 2026, Ferrari has unveiled its first fully electric vehicle, giving the world’s wealthy a new way to experience silent acceleration while ordinary people continue wondering whether they can afford eggs, rent, or a second-hand Honda Jazz.
Key facts
- The new Ferrari Luce, a four-door electric grand tourer reportedly producing more than 1,000 horsepower, starts at around €550,000 (about 21 million baht before Thai import taxes deliver the final knockout blow).
- ITALY — 26 May 2026, Ferrari has unveiled its first fully electric vehicle, giving the world’s wealthy a new way to experience silent acceleration while ordinary people continue wondering whether they can afford eggs, rent, or a
- The Italian automaker insists the EV still delivers the emotional experience Ferrari owners expect, despite lacking the traditional screaming V8 or V12 engine noise
- The Luce accelerates from 0 to 100 km/h in around 2.5 seconds, which means Bangkok drivers can now reach the next red light in record time.
Summary
The new Ferrari Luce, a four-door electric grand tourer reportedly producing more than 1,000 horsepower, starts at around €550,000 (about 21 million baht before Thai import taxes deliver the final knockout blow).
In Thailand, that price roughly translates to: