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Thai TV personality DJ Nui trademarks signature laugh over AI concerns
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Thailand’s Department of Intellectual Property (DIP) says sound trademarks are becoming increasingly important in branding and marketing, with Thai TV personality DJ Nui Thanawat Prasitsomporn among those seeking legal protection for a signature sound.
Key facts
- DIP director-general Oramon Sapthaweetham said on 21 May that sounds such as jingles, catchphrases, app tones and voice introductions are now powerful branding tools in the digital era, helping consumers instantly recognise products and
- Thailand’s Department of Intellectual Property (DIP) says sound trademarks are becoming increasingly important in branding and marketing, with Thai TV personality DJ Nui Thanawat Prasitsomporn among those seeking legal protection for a
- According to the DIP, Thailand has received 494 sound trademark applications since September 2017, including 438 from Thai applicants and 56 from foreign applicants
- So far, 114 sound trademarks have been approved.
Summary
DIP director-general Oramon Sapthaweetham said on 21 May that sounds such as jingles, catchphrases, app tones and voice introductions are now powerful branding tools in the digital era, helping consumers instantly recognise products and services.
She said DJ Nui had applied to trademark his distinctive laugh with the department, describing it as an example of a new form of intellectual property protection gaining importance both in Thailand and internationally.