Khaosod English
Miss Grand secures Miss Universe rights in five ASEAN countries
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Nawat Itsaragrisil, chief executive of Miss Grand International Public Company Limited, has announced a major regional expansion after securing rights to operate the Miss Universe business in five ASEAN countries.
Key facts
- In a filing to the Stock Exchange of Thailand, the company said its executive board approved the agreement at a meeting on 30 April 2026.
- The company previously acquired the rights to organise Miss Universe Thailand in 2025.
- Under the deal, the company has obtained exclusive rights to manage and operate the Miss Universe licence in Vietnam, Indonesia, Malaysia, Singapore and Laos.
- The agreement covers national pageant organisation, related events and activities, commercial development tied to the brand, and the right to appoint one local sublicense partner in each country.
Summary
In a filing to the Stock Exchange of Thailand, the company said its executive board approved the agreement at a meeting on 30 April 2026.
Under the deal, the company has obtained exclusive rights to manage and operate the Miss Universe licence in Vietnam, Indonesia, Malaysia, Singapore and Laos.