Openai · TechCrunch AI
ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere
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India has emerged as the largest user base for ChatGPT Images 2.0 since its launch last week, OpenAI said on Thursday.
Key facts
- ChatGPT’s app downloads rose 11% week-over-week following the launch, per Sensor Tower, but overall engagement gains were modest, with daily active users and sessions up only around 1%
- Sensor Tower estimates show ChatGPT was downloaded about 5 million times in India during the launch week, compared with roughly 2 million in the U.S., though growth remained modest
- In India, the early trends suggest ChatGPT Images 2.0 is largely being used as a form of self-expression
- OpenAI’s Images 2.0 launch comes amid intensifying competition in AI image generation
Summary
ChatGPT Images 2.0, OpenAI’s latest image-generation upgrade, is designed to handle more complex prompts and produce detailed visuals, including accurate text across multiple languages. Data shared by Sensor Tower and Similarweb with TechCrunch suggests the rollout has led to a more mixed global response. However, Sensor Tower data indicates some emerging markets — including Pakistan, Vietnam, and Indonesia — saw sharper spikes in ChatGPT’s app downloads, with increases of up to 79% week-over-week during the rollout period. India, meanwhile, remained a major source of activity during the rollout.