Apple · TechCrunch AI
Apple chalked up some of the Mac growth to recent product ships, including the well-received MacBook Neo
Compiled by KHAO Editorial — aggregated from 1 outlet. See llms.txt for citation guidance.
◌ Single Source
However, those fun, colorful computers were only on sale for a few weeks after the March 4 preorders began.
Key facts
- Wall Street investors had expected to see Mac revenue in the low $8 billion range, but Apple reported $8.4 billion in the second quarter ended March 28 — a notable beat for a non-core segment
- The company’s total revenue was $111.2 billion, a 17% increase from the same period last year
- However, those fun, colorful computers were only on sale for a few weeks after the March 4 preorders began
- Apple CEO Tim Cook told analysts on the company’s Q2 earnings call on Thursday that customer demand for the Neo was “off the charts” and higher than Apple had expected
Summary
Apple’s iPhone sales and Services revenue were the stars of the show in the tech giant’s most recent quarter, but the Mac quietly outperformed — helped by growing demand for AI workloads. Wall Street investors had expected to see Mac revenue in the low $8 billion range, but Apple reported $8.4 billion in the second quarter ended March 28 — a notable beat for a non-core segment of the tech giant’s business. Apple chalked up some of the Mac growth to recent product launches, including the well-received MacBook Neo. Apple CEO Tim Cook told analysts on the company’s Q2 earnings call on Thursday that customer demand for the Neo was “off the charts” and higher than Apple had expected. Cook attributed the Mac sales growth to the use of the platform for running local AI models, like OpenClaw — something that took Apple somewhat by surprise as Mac mini and Mac Studio devices sold out in recent weeks.