Intel · NPR Technology
"He was a great brand ambassador," said Deborah Conrad, a former chief marketing officer at Intel who hired will.i.am
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Intel's Deborah Conrad and will.i.am on stage announcing his appointment as director of creative innovation in Jan. 2011, at the company's international sales and marketing conference.
Key facts
- He co-founded Beats Electronics with Dr. Dre (and record industry executive Jimmy Iovine), which was sold to Apple in 2014 as part of a deal that also included Beats Music for $3 billion
- Pop star-turned-Arizona State University professor will.i.am teaches "The Agentic Self" at his headquarters in Los Angeles, Calif., on Jan. 14, 2026
- Members of the Black Eyed Peas — apl.de.ap, Fergie, Taboo and will.i.am — at the 2011 iHeartRadio Music Festival in Las Vegas, Nevada — He was a great brand ambassador," said Deborah Conrad, a former chief marketing officer at Intel who hired will.i.am as the company's Director of Creative Innovation in 2011
Summary
Pop star-turned-Arizona State University professor will.i.am teaches "The Agentic Self" at his headquarters in Los Angeles, Calif., on Jan. 14, 2026. The Black Eyed Peas spoke to a generation in the 2000s with tracks like "I Gotta Feeling," "Let's Get it Started" and "Where is the Love? Lately, however, co-founder will.i.am has been speaking to a new generation – – with his three-hour-long, weekly classes for Arizona State University on the theme of "agentic AI." Either beamed in on screens from Arizona State's main campus, or right there with him at the lecture theater he built as part of his business complex in Los Angeles, the roughly 80 students enrolled in will.i.am's class are each trying to build their own AI agent – a software system that can perform tasks autonomously, without requiring a human prompt. As someone who has long projected a tech-forward image – it was will.i.am who came up with the much quoted lyric, "The reporter is so 3008.