Deepfake · Wired
These TikTok Deepfake Ads Show Why
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Last week, Taylor Swift filed a trio of trademark applications to protect her image and voice.
Key facts
- On Monday, the US Federal Trade Commission reported that social media scams have surged overall, with Facebook scams accounting for the highest total of financial losses
- Last week, Taylor Swift filed a trio of trademark applications to protect her image and voice
- The move comes as AI deepfakes continue to proliferate across social media
- A new report from the AI detection company Copyleaks shows that Swift and other stars have recently had their likenesses used in scammy advertisements
Summary
The move comes as AI deepfakes continue to proliferate across social media. A new report from the AI detection company Copyleaks shows that Swift and other stars have recently had their likenesses used in scammy advertisements. The fake ads show Swift et al. in what seem to be common interview settings—red carpet events or talk show sets. “I was reading about digital behavior this week and came across a testing feature called TikTok Pay,” says a deepfaked Swift in an ad that uses manipulated footage from an appearance the real Swift made on The Tonight Show Starring Jimmy Fallon in October.