Business · The Guardian Technology
Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’
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When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company.
Key facts
- Rather than working a 9 to 5, many founders are on the clock 24/7
- Moving from “intern” to “CEO” can have its growing pains, said Elijah Khasabo, the 22-year-old co-founder and CEO of Vidovo, a content platform
- Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics
- The unemployment rate for Americans between 22 and 27 is now at its highest level since the pandemic
Summary
She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. Terrell’s generation is entering the workforce in a particularly unlucky moment. Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics. The unemployment rate for Americans between 22 and 27 is now at its highest level since the pandemic. For many young would-be workers, that has translated into taking jobs they never imagined after earning a four-year degree: retail work, dog walking or other part-time jobs without benefits. Others are taking a different approach: when no jobs exist, they’re creating their own.