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Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’

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‘There is no guaranteed outcome with any job,’ said Shola West, 25, a media consultant. Working for yourself at least allows you some control over your fate.

When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company.

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Summary

She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. Terrell’s generation is entering the workforce in a particularly unlucky moment. Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics. The unemployment rate for Americans between 22 and 27 is now at its highest level since the pandemic. For many young would-be workers, that has translated into taking jobs they never imagined after earning a four-year degree: retail work, dog walking or other part-time jobs without benefits. Others are taking a different approach: when no jobs exist, they’re creating their own.

Read full article at The Guardian Technology →