China · Wired
Rednote Draws a Line Between China and the World
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Rednote, the Chinese app that got its fifteen minutes of fame during the “ TikTok refugee ” trend last year, has ambitions to become a global social media giant.
Key facts
- The archived policies from December 2025 stated that anyone who registered for the app before December 8, 2025 would be automatically considered a Chinese user
- While Xiaohongshu, the domestic version, asks users under 18 years old “not to use the platform,” Rednote draws the line at 13, reflecting local US regulations
- The company’s Chinese parent organization, Xiaohongshu, registered Rednote Technology PTE LTD in Singapore in mid-2025, according to public corporate registration databases
- Since its founding in 2013, Rednote has grown into one of the largest and buzziest social media platforms in China, with some 300 million monthly active users
Summary
Rednote recently launched Rednote.com, a new web domain for the international arm of its business, and has been redirecting some users there instead of to its original Chinese domain, Xiaohongshu.com. Since its founding in 2013, Rednote has grown into one of the largest and buzziest social media platforms in China, with some 300 million monthly active users. What has not been previously reported is that the company is also taking steps to solidify “Rednote” as a separate corporate entity to oversee the app’s international users. It’s incredibly challenging in the current regulatory and political environment for a Chinese social platform to operate globally without some degree of data separation.