Business · Wired
TAG Heuer Has Dropped New Polylight-Powered F1s
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No doubt looking to find some breathing space after the hubbub of Watches and Wonders last week, TAG Heuer has dropped an update to its 2025 revamped collection of the brand's iconic plastic-cased 1980s watch, the “Formula 1.”
Key facts
- TAG says these models add “a touch of refinement for those seeking sophistication,” but considering that these “luxury” F1s will retail at $2,800, as opposed to the already punchy $1,950 full
- These blue, beige, and pink versions pleasingly hark back to vintage F1 designs, though now 38 mm in size instead of the original 35 mm
- Pretty in pink: The new Polylight pink F1 is limited to 1,110 pieces for the 110th anniversary of the Indy 500
- No doubt looking to find some breathing space after the hubbub of Watches and Wonders last week, TAG Heuer has dropped an update to its 2025 revamped collection of the brand's iconic plastic-cased
Summary
It's these Polylight versions that, for WIRED, are the stars of the new mini collection. The stainless steel models have a 3-link sandblasted steel bracelet and either a “pastel green” or “lavender blue” dial with matching Polylight bezels. These blue, beige, and pink versions pleasingly hark back to vintage F1 designs, though now 38 mm in size instead of the original 35 mm.