Apple · TechCrunch AI
Many industry watchers believe AI agents will become the primary way people interact with services
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Rendering the App Store and its 30% cut a distant memory.
Key facts
- Over his 15-year reign as Apple’s top banana, Tim Cook has become instantly recognizable, powerful beyond imagination, and exceedingly wealthy
- The Ninth Circuit Court of Appeals upheld that ruling in late 2025, and after a rehearing request was denied last month, Apple is now preparing to petition the Supreme Court, which had already
- Many industry watchers believe AI agents will become the primary way people interact with services, rendering the App Store and its 30% cut a distant memory
- Apple’s AI chief, John Giannandrea, formally leaves the company this month following numerous delays in the rollout of a more capable AI-powered Siri
Summary
Over his 15-year reign as Apple’s top banana, Tim Cook has become instantly recognizable, powerful beyond imagination, and exceedingly wealthy. But the job comes with plenty of baggage, too. Cook has also had to navigate two Trump administrations and one Biden administration — each with its own posture toward Big Tech, China, and regulation. Here’s a walk through some of Cook’s biggest battles over the years. Surely they all remember that 2016 FBI encryption fight? After a mass shooting at a holiday gathering in San Bernardino, California, the FBI demanded that Apple help unlock the gunman’s iPhone. The App Store antitrust wars haven’t been a walk in the park for Cook, either. Apple largely prevailed in 2021, with the court declining to call it a monopoly, but it was ordered to allow developers to link to external payment options.