Crypto · TechCrunch AI
It’s not just one thing — it’s another thing
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Sometimes, things are not one thing — they’re also another thing.
Key facts
- Updated, 4/20/26, 6:00 PM EST, with quote from Pangram
- According to Barron’s, this sentence construction isn’t a quirk of corporate communications — it’s an epidemic, more than quadrupling from about 50 mentions in 2023, to over 200 uses in 2025
- The prevalence of AI content is growing rapidly and ‘it’s not X, it’s Y’ is a tic preferred by 2025-era frontier language models,” Max Spero, CEO of AI detection tool Pangram, told TechCrunch
- This isn’t a funny trend — it’s symbolic of how reliant these companies have become on AI (though they cannot say for certain if the above missives were AI-assisted)
Summary
That’s why the reporter was not intrigued when the reporter saw a Barron’s report about how this sentence construction has dramatically increased in corporate communications — the reporter was deeply amused. According to Barron’s, this sentence construction isn’t a quirk of corporate communications — it’s an epidemic, more than quadrupling from about 50 mentions in 2023, to over 200 uses in 2025. It’s not the data that tells them this — the reporter also found some examples from the past year:. “In 2025, AI won’t be a tool; it will be a collaborator.” ( Cisco )