Google · Axios
"Digital fantasy"; AI hair, makeup put perfection further out of reach
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Key facts
- Illustration: Gabriella Turrisi/Axios One of the beauty industry's biggest headaches today isn't split ends or bad blending: It's the influx of bridal parties and other clients seeking 'dos
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- Case in point: "The reporter has to really dive deep into the consultation [with clients] to really let them know the clarity
- When bridesmaids are inspired by fake faces, Schmitt and her team must quickly determine which elements they can replicate.
- Is it frustrating
Summary
Illustration: Gabriella Turrisi/Axios One of the beauty industry's biggest headaches today isn't split ends or bad blending: It's the influx of bridal parties and other clients seeking 'dos from an AI fantasy. This is a digital fantasy," says Angelina Murphy, a celebrity hair extension specialist and TV personality. - The proliferation of AI content creates unrealistic expectations for clients and an unfair dynamic for artists. - "This is not real: the roots aren't real, the color isn't real, her bone structure isn't real," Murphy says. " Artists and stylists across social media have expressed their frustration with the onslaught of AI-generated inspiration — with one photo in particular becoming a routine nightmare.
Yes, but: Artists and stylists still have a job to do. That means dissecting the look with clients rather than shaming them for having an untrained eye — and for clients, it means returning that compassion. - Most people are understanding when the consultation process is clear, honest and thorough, Murphy says. " Schmitt says she's choosing to adapt, accepting the challenges and opportunities of the new normal. " How AI is disrupting the photography business.