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Sam Altman's "proof of human" firm pushes into mainstream services

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A smartphone displaying the World app for Worldcoin identity verification with orb scanning device in background in San Francisco.

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Key facts

Summary

A smartphone displaying the World app for Worldcoin identity verification with orb scanning device in background in San Francisco. World upgraded the protocol behind its identity tool, World ID, and is open-sourcing it so any app can integrate it as an authentication layer. World argues that verifying humans is becoming more urgent as AI companies roll out new agents and work towards AGI — making it harder to distinguish AI from real people. World ID is designed to function more like a CAPTCHA replacement than a traditional identity system, Sada said. Zoom plans to integrate World ID to help verify participants on video calls and guard against deepfake impersonation.

About 17.9 million people have signed up for World ID globally, according to the company. World will soon expand the number of "orbs" available in San Francisco, New York City and Los Angeles so most people in those cities are within about 5-10 minutes from one, Sada said.

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