Business · Rest of World
Voice actors fight to save their livelihoods and local cultures from Hollywood’s AI push
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Hardly anyone would recognize Fabio Azevedo if they passed him on a street in São Paulo.
Key facts
- Grohmann built a tracker to map such unions, listing more than 100 movements by creative workers in about 25 countries including Turkey, Argentina, Chile, India, and South Korea
- Voices, a voice solutions company with over 100,000 registered voice actors who can speak in more than 100 languages, now offers voice data and voice AI to enterprise clients
- The team make foreign content sound Brazilian with their Brazilian idiosyncrasies; with AI, they lose that.” Fabio Azevedo, voice actor and president of the Brazilian Association of Dubbing Professionals
- All the major players have started dabbling in AI for dubbing,” Azevedo, who began acting when he was 13, told Rest of World
Summary
Global voice actors are mobilizing to protect their livelihoods and personality rights as studios replace human performances with AI dubbing. Advocates warn that AI lacks the local nuance and emotion required to maintain a country’s unique cultural sovereignty. Some actors can now earn significantly higher rates by intentionally licensing their voices for AI cloning and enterprise tools. Azevedo now has a role that may be his most challenging yet: protecting voice-over actors in Brazil from artificial intelligence.