Business · TechCrunch AI
X notes it’s reducing payments to clickbait accounts
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X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier.
Key facts
- Bier wrote Saturday that “[a]ll aggregators had their payouts reduced to 60% this cycle” and said they’ll see another 20% reduction in the next pay cycle
- X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier
- Bier’s comments came after several conservative news accounts began posting that they’d received emails from X notifying them that their accounts had been demonetized
- Dominick McGee, who posts under the name Dom Lucre, wrote, “BREAKING […] the reporter was the first creator demonetized on this platform and the reporter was for an entire year
Summary
Bier wrote Saturday that “ll aggregators had their payouts reduced to 60% this cycle” and said they’ll see another 20% reduction in the next pay cycle. “It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth,” Bier said, adding, “X will never infringe on speech or reach — but we will not compensate for manipulation of the program or our users.” Bier’s comments came after several conservative news accounts began posting that they’d received emails from X notifying them that their accounts had been demonetized. Dominick McGee, who posts under the name Dom Lucre, wrote, “BREAKING the reporter was the first creator demonetized on this platform and the reporter was for an entire year.