India · TechCrunch AI
Flipkart, one of India’s largest e-commerce players, entered quick commerce later than local rivals such as Blinkit, Swiggy, and Zepto
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The expansion comes as India’s quick-commerce sector enters a more intense phase of competition.
Key facts
- The Walmart-owned company debuted in quick commerce with Flipkart Minutes in August 2024, offering deliveries across categories in as little as 10 minutes — This is unlike Blinkit, which plans to scale to 3,000 dark stores by 2027 while focusing on its top 10 cities
- Quick commerce is currently viable in about 125 cities, with dark stores typically taking six to 12 months to reach maturity and profitability, said Aditya Soman, a senior research analyst at CLSA
- Flipkart is already seeing traction beyond major cities, with 25% to 30% of its quick-commerce orders now coming from small towns, a source familiar with the matter told TechCrunch
Summary
India’s quick commerce market is booming, with demand more than doubling for some players. Flipkart, one of India’s largest e-commerce players, entered quick commerce later than local rivals such as Blinkit, Swiggy, and Zepto. The Walmart-owned company debuted in quick commerce with Flipkart Minutes in August 2024, offering deliveries across categories in as little as 10 minutes. Flipkart’s network in India remains smaller than that of market leader Blinkit, which has over 2,200 dark stores, according to Bernstein.