Business · The Verge
Hisense is the first to release the tech at more affordable prices, but it’s up against tough competition with OLEDs
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RGB LED TVs have been the talk of the TV world this year, with models coming from all the manufacturers, and the first one of 2026 is here — the Hisense UR9.
Key facts
- The Hisense UR9 is available in four sizes: 65 inches ($3,500), 75 inches ($5,000), 85 inches ($6,000), and 100 inches ($9,000)
- With the 65-inch UR9 starting at $3,500, Hisense has positioned its flagship directly against top-end OLEDs from Samsung and LG — both of which are priced at $3,400 for the same 65-inch size
- For measurement, the reporter uses Portrait Displays ’ Calman color calibration software, a Murideo 8K Seven pattern generator, an X-rite i1 Pro 3 spectrophotometer, Portrait Displays’ C6 HDR5000 colorimeter
- HDMI inputs: 3 x HDMI 2.1 (one with eARC/ARC); 1 x DisplayPort over USB-C
Summary
Hisense is the first to release the tech at more affordable prices, but it’s up against tough competition with OLEDs. Hisense released the first RGB LED TV last year, the $30,000 116-inch Hisense 116UX, so it’s not too surprising that its top-end models, the UR9 and UR8, are RGB LED TVs and not traditional mini LED (you need to step down to the U7SG for that). The Hisense UR9 is available in four sizes: 65 inches ($3,500), 75 inches ($5,000), 85 inches ($6,000), and 100 inches ($9,000). The 65-inch UR9 is 1.8 inches thick across the whole chassis and uses a pedestal stand. The TV supports 180Hz native refresh rate, AMD Freesync Premium Pro, HDR 10+, and Dolby Vision. The reporter set up each TV in their living room on their home theater credenza.