Business · Fortune Technology
The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
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Gen Z loves to love what millennials hate.
Key facts
- Another 2024 survey of more than 600 interior design professionals by 1stDibs showed warm muted tones like burnt orange and dark mustard captured 19% of designer interest, while the “once
- So Gen Z has largely inherited the Tuscan mom look from screens rather than from lived experience, leaning into the vibes of Gaby Solis’ home in the early-2000s mystery-comedy-drama Desperate
- Vogue also reported in early 2024 “warm rich woods, and quieter patterns for large furniture” were popular once again
- There’s also a deeper cultural element at play, Ratmoko said, and one that goes beyond a simple 20-year trend cycle
Summary
Now, they’re rejecting the millennial gray aesthetic and reinvigorating a classic early 2000s vibe: The Tuscan Mom. The resurgence has recently exploded across TikTok, racking up millions of views as the young professional generation romanticizes oversized, ornately decorated homes that epitomized early-2000s American aspirational living in suburban McMansions. Spending the day as a 2000s Tuscan mom best use of their free will today lol #2000sthrowback. Think soaring ceilings with wood beams, terracotta walls in deep ochre and sienna, heavy wrought-iron light fixtures, and layered textures. It’s not an aesthetic they would’ve likely learned from their own mothers.