Business · Fortune Technology
Starbucks' game plan to roll out AI chatbots at cafes could serve as a 'litmus test' for the industry, analyst says
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Starbucks is betting on AI to give its baristas some extra help behind the counter.
Key facts
- Starbucks reported a 4% increase in year-over-year same store sales last quarter, as well as a 5% uptick in quarterly revenue
- A version of this story was published on Fortune.com on June 11, 2025
- The Seattle-based coffee chain is implementing “ Green Dot Assist,” an AI-powered virtual assistant intended to simplify baristas’ jobs and fulfill orders faster
- Starbucks first announced the tech at its Leadership Experience event last year, when it also unveiled plans to expand the position of assistant manager by adding the role to “most company-operated
Summary
The Seattle-based coffee chain is implementing “ Green Dot Assist,” an AI-powered virtual assistant intended to simplify baristas’ jobs and fulfill orders faster. The AI assistant will pull recipe cards of drinks to show baristas how to make them, as well as suggesting swaps if ingredients run out, the company said. “It’s another example of how innovation technology is coming into service of our partners and making sure that we’re doing all we can to simplify the operations, make their jobs a little bit easier—maybe a little bit more fun—so that they can do what they do best,” Starbucks’ then-chief technology officer Deb Hall Lefevre told CNBC at the time of its launch.