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PwC’s study also showed that only 30% of CEOs say they are confident about revenue growth in 2026—the lowest

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Francesca Cassidy.

Nevertheless, “if you don’t innovate, you could die,” says Joe Petyan, U.K. CEO of WPP-owned advertising agency VML.

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Artificial intelligence has gripped the business community’s attention like few technologies before, but the payoff is far from guaranteed. When new technologies promise solutions to persistent problems, leaders are faced with a difficult choice. This tradeoff is harder than ever. CEO of WPP-owned advertising agency VML. Disagreements with the board are a routine part of C-suite life, but the transformative potential of AI—and the speed at which successful companies are moving from experimentation to application—has intensified the pressure significantly.

Read full article at Fortune Technology →