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For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand

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image of a person in an orange sweater and a work apron using a smartphone at their desk inset into an image of cardboard boxes.

Even after he stopped offering it around 2017, customers kept sending him emails asking where they could buy it.

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For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand. When McClary decided to revisit the Guardian flashlight in 2025, he didn’t begin the way he might have in the past, by combing through supplier listings and sending inquiries to factories. For small entrepreneurs in the US, deciding what to sell and where to make it has traditionally been a slow, labor-intensive process that can take months. McClary, 51, who runs his business from his Illinois living room, has sold products ranging from leather conditioner to camping lights, including one rechargeable lantern that brought in half a million dollars. This time, though, he began by telling Accio about the flashlight’s original design, production cost, and profit margin.

Read full article at MIT Technology Review →