Openai · OpenAI
During the test, we decide which ad to show by matching ads submitted by advertisers with the topic
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For example, if you're researching recipes, you may see ads for meal kits or grocery delivery.
Key facts
- Update on March 26, 2026: Their ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control
- In the coming weeks, they'll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand
- During their test, they will not show ads in accounts where the user tells them or they predict that they are under 18, and ads are not eligible to appear near sensitive or regulated topics like health
- Ads that support free access and don’t change ChatGPT answers
Summary
Update on March 26, 2026: Their ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control. In the coming weeks, they'll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand. If you’re a business and interested in advertising in ChatGPT in these new markets, visit openai.com/advertisers/ to sign up for more updates. As they expand their pilot, their core principles remain the same: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience. Today, they're beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Ads do not influence the answers ChatGPT gives you, and they keep your conversations with ChatGPT private from advertisers.