Openai · OpenAI
OpenAI joins forces with Schibsted Media Group
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Schibsted Media Group today announces a new partnership with OpenAI to integrate content from a selection of its published titles, such as national newspapers VG, Aftenposten, Aftonbladet, and Svenska Dagbladet, into OpenAI’s products, including ChatGPT.
Key facts
- Siv Juvik Tveitnes, CEO of Schibsted Media Group said “This partnership is part of Schibsted Media’s broader efforts to integrate AI in ways that support and strengthen journalism
- These include Aftonbladet’s AI chatbot, which answered over 600,000 reader questions about the US presidential election and a tool which provides personalised summaries of the week’s news to help
- The partnership will bring Schibsted Media’s content to new audiences while enabling ChatGPT to better respond to enquiries from its 300m users with up to date, relevant information
- Varun Shetty, Head of Media Partnerships, at OpenAI said “Their partnership with Schibsted Media furthers their goal of supporting quality journalism around the world and enhancing the ChatGPT experience
Summary
The partnership will bring Schibsted Media’s content to new audiences while enabling ChatGPT to better respond to enquiries from its 300m users with up to date, relevant information from across the Nordics. Schibsted Media has already been incorporating AI both inside its business and to provide more engaging experiences for its readers, listeners, and viewers. Siv Juvik Tveitnes, CEO of Schibsted Media Group said “This partnership is part of Schibsted Media’s broader efforts to integrate AI in ways that support and strengthen journalism. “As AI-powered platforms increasingly influence how people search for and interact with information, this partnership allows them to explore new commercial opportunities in the evolving digital ecosystem.