Apple · TechCrunch AI
The Facebook insider building content moderation for the AI era
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When Brett Levenson left Apple in 2019 to lead business integrity at Facebook, the social media giant was in the thick of the Cambridge Analytica fallout.
Key facts
- Moonbounce is supporting more than 40 million daily reviews and serving over 100 million daily active users on the platform, Levenson said
- Levenson runs the 12-person company with his former Apple colleague Ash Bhardwaj, who previously built large-scale cloud and AI infrastructure across the iPhone-maker’s core offerings
- Their next focus is a capability called “iterative steering,” developed in response to cases like the 2024 suicide of a 14-year-old Florida boy who became obsessed with a Character AI chatbot
- That insight led to the founding of Moonbounce, which announced on Friday it has raised $12 million in funding, TechCrunch has exclusively learned
Summary
The problem, he quickly learned, ran deeper than technology. “It was kind of like flipping a coin, whether the human reviewers could address policies correctly, and this was many days after the harm had already occurred anyway,” Levenson told TechCrunch. That sort of delayed, reactive approach is not sustainable in a world of nimble and well-funded adversarial actors. Levenson’s frustration led to the idea of “policy as code” — a way to turn static policy documents into executable, updatable logic tightly coupled to enforcement.