Business · Wired
‘Thank You for Generating With Us!’ Hollywood's AI Acolytes Stay on the Hype Tune
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Kathleen Kennedy, the Hollywood super-producer behind culture-defining megahits like Jurassic Park and the Star Wars franchise, recently put a question to the head of the American Film Institute: “How are you going to teach taste?”
Key facts
- And the sort that was in short supply during this industry confab, which New York-based AI company Runway hosted less than a week after OpenAI killed its video app Sora, disrupting the company’s $1
- We’re living in magic times,” Valenzuela told the crowd, in a tone-setting, 10 am keynote titled “The Normalization of Magic: AI and What’s Ahead of Us.” The title was a nod to sci-fi giant Arthur C
- Kathleen Kennedy, the Hollywood super-producer behind culture-defining megahits like Jurassic Park and the Star Wars franchise, recently put a question to the head of the American Film Institute: “How are you going to teach taste
- As Kennedy told an audience of industry insiders who gathered in Manhattan this week for the Runway AI Summit, the venerable LA film academy has been incorporating certain artificial intelligence
Summary
Kathleen Kennedy, the Hollywood super-producer behind culture-defining megahits like Jurassic Park and the Star Wars franchise, recently put a question to the head of the American Film Institute: “How are you going to teach taste?” As Kennedy told an audience of industry insiders who gathered in Manhattan this week for the Runway AI Summit, the venerable LA film academy has been incorporating certain artificial intelligence tools into their curriculum. In other words, how could the AFI ensure that these AI tools were being used to make work that is, you know, good? It’s a great question. “AI has become the conversation,” Runway’s cofounder and CEO Cristóbal Valenzuela told the audience at the event while an AI-generated video showed an old man on the subway reading a newspaper when the big bold headline “AI Has Become the Conversation.” In addition to offering a suite of text-to-video generation and VFX tools for “creatives,” Runway also operates an annual AI-generated film competition.