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AMC’s A-List members now make up 20% of U.S. attendance. Its $4 billion debt is the harder test

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Fletcher Williams saw six movies at AMC theaters last month.

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Summary

Williams, 25, is one of more than 1.1 million members of AMC Stubs A-List, the subscription tier that lets moviegoers reserve up to four films a week, including IMAX and Dolby Cinema, for a monthly fee of roughly $24 to $30 depending on the state. The open question is whether that loyalty can do what a run of hit movies has not yet done: make AMC consistently profitable while it carries roughly $4 billion in debt. The rebound is real. Admissions brought in $863.1 million, up 13.2%. AMC’s revenue fell 77% in 2020, from $5.47 billion to $1.24 billion, as the pandemic shut theaters.

Read full article at Fortune Technology →