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Apple cautions of ‘record’ rise in memory chip prices

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A customer holds the newly launched iPhone Duo at the Apple store on Fifth Avenue in New York last month. Photograph:.

Apple has warned of an “unprecedented” rise in memory chip prices, as it battles with datacentres to lay its hands on supplies.

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The iPhone maker’s shares fell in after-hours trading after it told investors that the higher prices will eat into its profit margins. “What we’re seeing with memory pricing right now is unprecedented,” John Ternus, Apple’s new chief executive, told a conference call on Monday, predicting that memory costs in the fourth quarter of this year would be even higher than in the previous three months. The tech industry has been gripped by “RAMageddon” for months, as demand for memory chips from AI datacentres has surged, driving up prices. Ternus said Apple’s decision to raise iPad and MacBook prices in June, followed by iPhone prices in September, had “provided some offset” for the company.

Read full article at The Guardian Technology →

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