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Google confirms Asian advertisers spending less due to Europe's customs changes
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Key facts
- The Korean giant announced record Q3 revenue of ₩195.3 trillion ($146.2 billion ) and operating profit of ₩107 trillion ($80 billion)
- Samsung’s DS division, which covers all its chipmaking efforts, earned over 99 percent of that operating profit and $110 billion of the company’s revenue
- That’s a reference to the European Union’s changes to import duties, which saw the bloc introduce a temporary €3 customs duty for every consignment valued at under €150 imported from outside the EU
- A second wave around 23:05 UTC reached Binance wallets on Avalanche and Polygon
Summary
Google has revealed some of its Asian customers, almost certainly Chinese e-tailers, are buying fewer ads. Speaking on Alphabet’s Q3 earnings call last week, chief business officer Philipp Schindler addressed the slowdown in ad sales growth with the following remark: “In retail, some of our APAC advertisers were impacted by the EU eliminating its de minimis exemption.” That’s a reference to the European Union’s changes to import duties, which saw the bloc introduce a temporary €3 customs duty for every consignment valued at under €150 imported from outside the EU. The EU previously operated the de minimis exemption that Schindler referred to, meaning it collected no import duty on almost 5.9 billion low-value items shipped to the continent in 2025 alone. A great many of those items came from Chinese e-tail giants, the likes of Temu, Shein, and Alibaba, who are thought to account for perhaps ten percent of advertising revenue at Google and Meta.