JPMorgan · Agentic AI · AI Agent · Amazon · Meta · Jamie Dimon · CNBC Technology
For JPMorgan, Amazon, fighting AI bots like Meta Muse may not be a winning long-term strategy
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The biggest names in banking and retail are starting to fight the tech titans, and one another, over a new kind of customer: the AI personal agent.
Key facts
- Their research found that 82% want to approve every AI action and 79% want the ability to immediately pause or stop AI activity
- Abbott said that Accenture research found that 65% of consumers are open to using a GPT-like financial assistant through a Gen AI platform or digital wallet, and 71% would welcome an AI assistant
- A recent audit of 51 large U.S. retailers' published access rules by identity-verification company Billions Network and affiliated company AmanTrue, found only 11 have taken a deliberate position
- Five, including Amazon, Kohl's and Neiman Marcus, explicitly restrict them, while 37 block shopping agents largely by accident, through older bot rules written for scrapers
Summary
JPMorgan Chase, Charles Schwab, Amazon, Neiman Marcus and Kohl's have moved to block personal agents like Meta Muse as consumers start sending them out to find better savings rates, shop for deals and cancel subscriptions. The era of agentic AI has arrived, but there is uncertainty about what the landscape will look like when virtual storefronts become flooded with AI agents or when a business tries to block them. Reports last week of AI agents going rogue in customer accounts, and prominent politicians including Sen. Some other retailers are leaning in.