Apple · Wired · Meta · Crypto Briefing
Apple ’s new CEO has a message for anyone who thinks the company is late to the AI party
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’s Steven Levy, John Ternus defended Apple’s position in the artificial intelligence race, arguing that the company will use AI heavily in its products while refusing to treat it as a gimmick.
Key facts
- Ternus took over as Apple’s CEO on September 1, 2026, following Tim Cook’s departure
- The interview, conducted on October 30, 2026, landed during the launch week of a new touchscreen MacBook Pro, which Apple unveiled in Los Angeles
- At 51, Ternus has emphasized continuity with the leadership he inherited
- ’s Steven Levy, John Ternus defended Apple’s position in the artificial intelligence race, arguing that the company will use AI heavily in its products while refusing to treat it as a gimmick
Summary
In a Wired interview, Apple's new chief defended the company's measured approach to artificial intelligence after years of being labeled a laggard. Ternus told Levy that Apple will lean on AI in its upcoming products, describing it as a tool the company fully intends to use. Ternus also pushed back on the idea that AI agents could take over the core of what Apple does.