Apple · Wired
The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter
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He stepped onto the low stage at a Los Angeles event space with zero fanfare, said hi, and queued up a video showing the first touchscreen Mac.
Key facts
- The reporter first met Ternus in 2015, when the reporter spent a day with him at Apple’s Input Design Lab, a testing facility in Cupertino
- The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter, Apple’s new CEO John Ternus
- Ternus, who at 51 is on the younger side of Apple’s top management, has been CEO for less than two months
- John innately has a great sense for great products, and that’s what Apple is,” says Greg Joswiak, Apple’s SVP of worldwide marketing and a 40-year company veteran
Summary
The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter, Apple’s new CEO John Ternus. Ternus, who at 51 is on the younger side of Apple’s top management, has been CEO for less than two months. With this new guy—if a 25-year Apple veteran could be considered new—it’s all about the products. A few minutes after the presentation, the reporter sat down with Ternus, for the second time in two days. The reporter first met Ternus in 2015, when the reporter spent a day with him at Apple’s Input Design Lab, a testing facility in Cupertino. That attention to detail was a legacy of Jobs’ perfectionism, which Tim Cook sustained as the next CEO. Ternus has so far been defined by his product prowess. “John innately has a great sense for great products, and that’s what Apple is,” says Greg Joswiak, Apple’s SVP of worldwide marketing and a 40-year company veteran.