However, Reddit is still a “top search term in Google,” Huffman says
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“This doesn’t say anything about the internet consumers’ demand for Reddit. (Google’s business has been affected by AI Mode, too: it said yesterday that it’s seeing “lower monetization” in AI Mode ads, though it’s now bringing AI ads to more countries.)
Key facts
- Although Google’s AI-powered modes reduce traffic to Reddit, Steve Huffman says that Reddit is still a ‘top search term’ on Google
- Reddit CEO Steve Huffman said in an earnings call today that Google’s AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers
- (Google’s business has been affected by AI Mode, too: it said yesterday that it’s seeing “lower monetization” in AI Mode ads, though it’s now bringing AI ads to more countries.)
- The reality is, AI Mode does not drive traffic,” Huffman says
Summary
Although Google’s AI-powered modes reduce traffic to Reddit, Steve Huffman says that Reddit is still a ‘top search term’ on Google. Reddit CEO Steve Huffman said in an earnings call today that Google’s AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. “The reality is, AI Mode does not drive traffic,” Huffman says. He says that AI Overviews and AI Mode have “evolved a lot” and now, at a “minimum,” push “everyone down the search page.” Huffman also says that Reddit believes its content that’s machine-translated into other languages is being ranked lower in search results, which he says would primarily affect the company outside the US. However, Reddit is still a “top search term in Google,” Huffman says.