Amazon · Meta · Mark Zuckerberg · Fortune Technology
Amazon CEO confirms shopping agents like Meta’s Muse ‘not great’
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Amazon Chief Executive Andy Jassy told investors Thursday not to worry about bots invading its online store and rendering it useless.
Key facts
- During the analyst call, Jassy said more than 400 million customers have used Alexa for shopping in the last year, with “customer interactions” growing 570% year over year
- Zuckerberg said the most common use case for Muse has been shopping, with more than a quarter of the people using the agent engaging in shopping and the average purchase size topping $200
- Amazon Chief Executive Andy Jassy told investors Thursday not to worry about bots invading its online store and rendering it useless
- While Meta has been able to sign up partners that welcome its Muse agent, such as Shopify, Walmart, and Best Buy, Amazon has not joined the group
Summary
Jassy’s comments, made during a call with analysts following the company’s quarterly earnings report, came about a month after the e-commerce giant blocked Meta Platforms’ popular new AI assistant, Muse, from accessing its online store. While not naming Muse, Jassy said few customers are buying with outside shopping agents because the experience is “still not great, nor more convenient than coming to a retailer directly.” While Meta has been able to sign up partners that welcome its Muse agent, such as Shopify, Walmart, and Best Buy, Amazon has not joined the group. Amazon also has its own shopping agent, “Alexa for shopping,” that it is eager for customers to use.