Codex · OpenAI · ChatGPT · OpenAI
New “Shop the Look” online commerce capability debuts in time for fall sports calendar
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★ Tier-1 Source
Higher engagement than the previous Shop the Look experience.
Key facts
- After testing the recommendations across roughly 30,000 MLB products, the OpenAI-powered Shop the Look experience achieved 10% higher engagement than the previous experience
- Testing the new approach on 50 products took less than a day to complete
- Fanatics, a global digital sports platform, uses ChatGPT Work and Codex across Fanatics Corporate, Commerce, Collectibles, and Betting and Gaming
- New “Shop the Look” online commerce feature launches in time for fall sports calendar
Summary
New “Shop the Look” online commerce feature launches in time for fall sports calendar. Fanatics, a global digital sports platform, uses ChatGPT Work and Codex across Fanatics Corporate, Commerce, Collectibles, and Betting and Gaming. OpenAI models draw on enriched product data, team and inventory information to assemble the recommendations. Using Codex, OpenAI and the Fanatics engineering team quickly developed custom recommendation tools to enrich product and catalog data, find compatible merchandise, evaluate recommendations, and generate looks for each product. Testing the new approach on 50 products took less than a day to complete.