AI Agent · Fortune Technology
Zoom and big financial firms add ‘Proof of Human’ badges from Sam Altman’s World to stop fraud and deep fakes
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In recent years, the inability to distinguish bots from humans has led to billions of dollars of fraud as AI agents trick companies into providing goods and services.
Key facts
- On Sunday, World also announced that a host of big financial firms—including Bain Capital and VanEck Funds—are adding the tool to their workplaces
- According to World’s Chief Product Officer, Tiago Sada, consumer reaction to the orb has been similar to the introduction of past biometric security measures that took time to gain trust
- World ID for Zoom is designed to protect sensitive, high-stakes conversations by proving that a real and unique human is present
- The technology underlying World ID’s verification system is controversial, but its advocates say it is effective from both a security and a privacy perspective
Summary
It’s one of the most urgent problems of the AI age: How to tell if the person you’re chatting with on the Internet is real, or a clever bot pretending to be human. On Sunday, a company called World—which makes an orb device that uses iris scans to create a “ proof of humanity “—announced that video conferencing service Zoom, as well as several big financial companies, are adopting its technology to keep out malicious bots. “World ID for Zoom is designed to protect sensitive, high-stakes conversations by proving that a real and unique human is present. In the case of Zoom calls, the way it works is that people on the video call who have cleared World ID’s security hurdles will appear on-screen with a little blue badge that signals they are human, and that they are the person who they claim to be.