AI Agent · Meta · Canada · South Korea · Rest of World
Meta aspires to a global launch
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Some startups are already building agents in markets that Big Tech hopes to reach.
Key facts
- Only 36% of Africans used the internet in 2025, compared to 92% of Europeans and 88% of North and South Americans, according to the International Telecommunication Union
- Anton Moulder, ManyHands’ founder, told Rest of World that getting the AI assistant to converse in all of South Africa’s 11 official spoken languages has been difficult
- Muse has been downloaded 9 million times in the U.S. and Canada since its launch on September 8, market intelligence company AppMagic, told Rest of World
- Agent traffic is growing online: Daily requests from AI agents on Cloudflare’s network increased by more than 1,700% over the past year
Summary
Big Tech’s newest personal agents, Meta’s Muse and OpenAI’s Dots, promise to book tables at restaurants, buy groceries, and carry out other types of digital grunt work for users. Consumers are opting in. Rest of World spoke to AI researchers and other experts to understand how these personal agents would perform outside Western nations. English speakers could benefit more from AI agents, which run on top of large language models that underperform in many non-English languages.