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Apple ships product launch event for Oct. 28. Analysts expect touchscreen laptop
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Apple announced a product launch event on Oct. 28, sending invitations on Monday to media and analysts for an "Apple Experience in Los Angeles.
Key facts
- Apple announced a product launch event on Oct. 28, sending invitations on Monday to media and analysts for an "Apple Experience in Los Angeles
- Apple has historically been dismissive of touchscreen laptops, with software chief Craig Federighi explaining in 2018 that the ergonomics would fatigue users
- In the most recent quarter, Apple's Mac sales accounted for about 10% of overall revenue, as the company remains heavily reliant on iPhones
- WATCH: Apple and Meta find new common ground in AI
Summary
The email says "Pro and tell," suggesting the launch will focus on high-end "Pro" devices with powerful homegrown chips. Ben Reitzes, an analyst at Melius Research, wrote in a note on Monday that he expects new Macs to be introduced, "including a touchscreen notebook," this fall. It will be Apple's third launch in Ternus' brief tenure, following an event at company headquarters for new iPhones, including the foldable Duo, and a gathering in New York centered around smart home hubs and a new speaker with a screen called HomeView. Apple updated its Mac Mini and Mac Studio desktops with new chips in August, and refreshed its MacBook Pro in the spring, along with a new low-cost MacBook Neo.