Donald Trump · U.S. · South Korea · Fortune Technology
‘He can’t run again’: MAGA merch sellers are closing shop and cutting prices. One sold $63 million but now she’s closed three
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Richard Kligman didn’t set out to sell President Donald Trump and “Make America Great Again” merch.
Key facts
- The Trump Organization itself began offering $50 “Trump 2028” hats in April 2025
- Steven Slaton, who has run the Trumped Store and Coffee Shop in Show Low, Arizona for a decade with his wife Karen, told Fortune he’s felt the change, saying sales now are “night and day” compared
- He estimated that Trump merch sales in September were down 20% to 25% from the same month in 2024
- Sany Dash, who said she has sold $63 million in Trump merch over the past nine years, closed all three of her USA Trump Stores this year because revenue fell so far: two in Texas (Gainesville
Summary
“You’d have thought I was selling crack,” Kligman jokingly told Fortune. “You have to read the writing on the wall that as we go into ‘27, it’s definitely going to fall off, and I’d like to be out of it as much as I could be by the end of ‘27,” he said. Sales were “going gangbusters,” Kligman said, between the 2020 and 2024 presidential elections, and the brothers were putting in seven days a week to keep up with demand from both locals and visitors from around the country. But now, Kligman said sales of Trump-branded merch have since fallen 39% from their 2024 levels.