Apple · Tesla · San Francisco · The Verge
Apple’s updated App Store rules go after ‘nudify’ AI apps
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The terms more explicitly ban apps that create ‘nonconsensual intimate imagery.’.
Key facts
- At Apple’s WWDC event in June, protestors also called on Apple to “remove Grok, X, and all nudify technology from the App Store,” and in July, a San Francisco city attorney ordered Apple to remove 13
- Apple’s App Store rules now more explicitly ban so-called “nudify” apps that generate intimate images of people without their consent using AI tools
- Developers who “fail to implement adequate safeguards” or “don’t remedy violations after notice” may be removed from the App Store
- The terms more explicitly ban apps that create ‘nonconsensual intimate imagery
Summary
Apple’s App Store rules now more explicitly ban so-called “nudify” apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. As part of updates announced Friday, Apple says that developers “must proactively prevent and remove” nonconsensual, sexual images as part of its content moderation requirements for App Store apps. Apple’s rules also more clearly spell out that any apps that “facilitate human trafficking or the exploitation of children” will be pulled from the App Store and “blocked from alternative distribution.”