Wall Street · Republicans · Fortune Technology
Susan Collins’s allies spent $25,000 attacking her rival in the Oregon version of Portland: ‘They can’t even find it on a map’
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Since 1997, Susan Collins has served as one of Maine’s senators, and she may be the epitome of Maine.
Key facts
- From July 26 to mid-September, Republicans spent $82.1 million on TV ads in the race to Democrats’ $55.5 million, according to AdImpact data
- The Association of National Advertisers estimates that $26.8 billion in global ad spending is lost each year to middlemen’s fees, fake traffic, unseen ads, and low-quality sites, up from $20 billion
- Defending Main Street spent nearly $25,000 on digital placements for “So Many Taxes,” a 30-second ad against Jackson, to run the ad in hundreds of zip codes across Oregon and Washington State from Oct. 8 to Oct
- AdImpact has projected $384 million in ad spending on the Maine Senate race, nearly double the roughly $200 million spent when Collins last ran in 2020
Summary
So when a political attack ad ran in Portland last week, it would be safe to assume the Portland in question was in Maine. Defending Main Street spent nearly $25,000 on digital placements for “So Many Taxes,” a 30-second ad against Jackson, to run the ad in hundreds of zip codes across Oregon and Washington State from Oct. 8 to Oct. 11, according to Google’s Ads Transparency Center. “I choose to believe they mixed up Portlands,” the user wrote. Defending Main Street told Newsweek that its media vendor mistakenly placed the digital ads in the Oregon market, and Newsweek reported the targeting was fixed by Monday afternoon.